It has been over a century since we have started using press releases as a tool to attract favorable media attention, a lot has changed since then but our traditional news releases have been more or less similar. The whole communication paradigm has shifted since the evolution of social media but we still follow typical …
If obtaining personal information is your goal in performing people search, it is important to make sure that the information you get is precise and complete, or else, all your search efforts will have no sense at all. In need of precise and complete information, people usually hire private investigator for a remarkably accurate and …
Every time I come across the declaration of “the death of PR” I am amused, reminding myself of the “if-I-had-a-dollar-for-each-time…” joke. Indeed, the economic downturn that hit global markets and worldwide cross-industry economies affected us tremendously. The clients were not as engaged in new ventures, new businesses was a rare scene to be found and …
Although a somewhat pretentious-sounding expression, the “term thought leadership” has gained widespread usage across the business service and technology sectors and increasingly those working in law firm marketing. A quick Google search reveals over one million pages using the expression, including numerous consultancies paying it for the privilege of their link appearing when the term …